Thompson & Co PR
A Business Story to Tell
Thompson & Co Public Relations counts on First National’s banking solutions to thrive in Alaska and beyond
Building strong relationships and connections is key to what Thompson & Co. Public Relations does for its customers.
That’s one of the reasons the company banks with First National Bank Alaska. With offices in Houston, New York City and Anchorage, Thompson & Co. CEO and president Jennifer Thompson said she considered the need to have a local banking connection in those Lower 48 cities, but thought better of it.
“Everything we need from the bank is managed effectively right here in Alaska,” Thompson said. “It’s become clear our business can continue to grow with help from Alaskan experts.”
The Bank is Super Responsive
Thompson & Co. recently celebrated the business’ nine-year anniversary. The national PR firm, currently with 19 employees, specializes in brand messaging, media relations, social media strategy, event coordination, crisis planning and more for a wide range of industries and non-profit clients. The company’s work reaches across the nation, and that’s no small feat.
“Logistically, there are some hurdles dealing with the time zones,” Thompson said. “But today, we can do business in different states because of the trust I have in my talented team. We live in a digital, remote world.
“You can get things done no matter where you’re located.”
The ease with which she and her team can access First National’s online and mobile banking solutions no matter where business takes them is why Thompson values doing the company’s business banking with the bank and Vice President Melissa Reiser.
“Melissa has represented the bank so well and has always been super responsive,” Thompson said. “More importantly, she’s an avid collector of information. She wanted to know about all the industries we work with, tourism, oil and gas, housing and others.”
“I quickly realized I could trust Melissa, partly because of the way she keeps her hand on the pulse of the Alaska business community.”
An Entrepreneurial Spirit
Thompson traces her entrepreneurial spirit and fascination with media and storytelling back to her days growing up near Alaska’s renowned Homer Spit.
As a young child, the principal partner, CEO and president of Thompson & Co. Public Relations sold bagels and other goodies to anglers and tourists visiting her hometown. At about age 13, she approached a photographer and his crew that had set up shop on the 4.5-mile stretch of land on the southern tip of the Kenai Peninsula.
“The photographer was from National Geographic and told me he was there shooting a feature about the 10 most beautiful places in the world,” Thompson said. “I think Homer ranked ninth at the time. Regardless, I was fascinated by the work he and the crew were doing.
“I knew right then that I could help share stories like that.”
As Thompson fell in love with PR, she first worked as an intern and then a full-time contributor at an Anchorage-based agency. Ownership of the agency changed hands once during her time there.
It changed again when Thompson bought the business in 2009 with First National’s financing help.
“When it came to understanding business, I was starting from scratch,” she said. “I considered myself a talented publicist. I like to think I became a really good businesswoman.
“We were profitable within 12 months.”
“My Own Banker on the Team”
Fast forward to 2012. Thompson & Co. had grown substantially in a relatively short time, allowing Thompson to search for a new location for the business. She received a phone call one day from an acquaintance who knew of an entire floor of space available in a building on Barrow Street in downtown Anchorage.
“I was told the previous owner had defaulted on payments and the space was going to be sold quickly,” Thompson said.
After visiting the site, Thompson felt the asking price for the space was too good to pass up. She quickly placed a call to Reiser, in need of a 90-percent guarantor letter and other paperwork fast. Reiser arrived on site shortly along with Betsy Lawer, who today is First National’s Board Chair and Chief Executive Officer.
“There was a lot of excitement involved in getting all the necessary documents put together,” Thompson said. “I was soon able to sign on the dotted line. “With Melissa involved, it’s like I have my own banker on the team.”
The Way Alaska Works
With business to tend to in Alaska as well as the Eastern and Central time zones, Thompson’s workdays usually begin around 5:30 a.m. with calls to and video conferences with employees in the New York and Houston offices. She strives to ensure everything Thompson & Co. produces exceeds client expectations.
But since Alaska is where the company’s home office is located, she also takes great pride in dispelling myths about the state and way people here work.
“I don’t talk about darkness or daylight or whether we drive dog sleds to school,” Thompson said. “Instead, if people Outside see barriers in the way because our mothership is in Anchorage, I tell them we’re just like the rest of the country.”
Thompson, Reiser and First National bankers are kindred spirits in that way.
“No matter where our business takes us, we’re going to be there for our clients,” Thompson said. “First National treats us the same way. I know I can count on Melissa and the bank to help my business be successful in the state and Outside, today and into the future.”
Visit thompsonpr.com to learn more about Thompson & Co.
Business Banking Needs Met Anywhere and Everywhere
Jennifer Thompson opened Thompson & Co. Public Relations offices in Houston and New York City to help meet clients’ needs in the Lower 48. “We wanted to strive to have a presence on the ground whenever possible to better exceed our clients’ expectations,” said Thompson, the Anchorage-based company’s chief executive officer and president. “We’re building better relationships that way as well.”
Thompson and her team work each day with the luxury of their relationship with First National Bank Alaska backing them all the way. First National provides businesses like Thompson & Co. access to online and mobile banking solutions no matter where business takes them.
“Whether I’m traveling around the country or right here in Alaska, the answers we need are often readily available to us in no time at all,” Thompson said.
From processing payroll and paying invoices to tracking balances and expenses, take advantage of tools to help you bank your business on the go:
Business Online Banking: Enjoy easier navigation and more efficient access to expanded account information with our enhanced secure online business banking tool. Contact our business banking experts to get started.
Mobile FNBizApp: Turn your smartphone into a high-powered business account management tool on the go with First National’s FREE FNBizApp. Check balances, pay bills, make transfers and so much more. Download the app from the iTunes App StoreSM or Google PlayTM.
ONEpay: Originate and receive domestic and foreign wires and Automated Clearing House (ACH) payments online.
Electronic Lockbox: Accelerate the collection of payments with First National’s customized lockbox solution.
Deposit Advantage: Deposit high volumes of checks from your desk with high speed check scanners, lease ours or bring your own (supported models available upon request).
Smart Data: Simplify your Corporate Credit Card expense reconciliation process through accounting software integrations. Also, gain greater transparency and control over spending and achieve improved card program compliance from staff.
Talk with your local banker today about online and mobile solutions to manage your business finances anytime from anywhere.
Melissa Reiser: Alaska Business Banking Expert
Regardless of the customer’s line of work, First National Vice President Melissa Reiser is always cognizant of the time and effort it takes to run a successful business.
“Most of my customers have so much going on each day, it’s important they know they have a strong financial institution to support them,” Reiser said. “The bank and I are committed to doing our best so our customers can concentrate on what they do best — running their business.”
A First National banking expert since 2008, Reiser started working closely with Jennifer Thompson and Thompson & Co. Public Relations soon after she arrived at the bank.
“Melissa trusts me and I trust her,” Thompson said. “I think of her as part of our team, as our banker.”
With a bachelor’s degree in finance earned in 1997, Reiser started her professional career in New Mexico. She has been a lender in New York, Alabama, Fairbanks, and Texas. She has gained expertise in Small Business Administration lending, land development, medical and construction loans.
“We have more and more customers like Thompson who are conducting business in and outside of Alaska,” Reiser said. “My banking background in many different parts of the country gives me a better understanding of what it takes to do so.”
While working with all types of business customers, Reiser today specializes in finding banking solutions for the robust medical community. She can deliver fast, local decisions on business loans to help establish a new practice, purchase an existing medical practice, construct a new building, purchase equipment, establish working capital, purchase real estate, improve property, acquire practice equity loans and effectively use Mastercard® business and corporate credit cards.
Reiser is currently studying at the prestigious Pacific Coast Banking School (PCBS). The school has partnered with the University of Washington for 80 years. In the three-year program, bankers attend two-week resident sessions each August on campus, complete five inter-session written assignments and author an original management thesis. PCBS focuses on risk management, financial performance, leadership and the entirety of banking.
Reiser grew up in Anchorage and remains active in the community. She’s involved with Anchorage South Rotary, Anchorage Project Access and the Air Force Association.
“You get what you give and we should do everything we can to make our communities great places to live and work,” Reiser said. “Whether we’re in a banking relationship or pitching in together for a local charity, I’m committed to helping all Alaskans succeed.”